Wiyaala and other Nobel African Women at Vlisco 170 Anniversary in Togo
On 15 August this year, Vlisco officially
turned 170 years old. Because of its strong connection with Africa, the brand
will mark the big event by honoring African women, as they’ve played an
indispensable role in their success. Throughout the rest of the year Vlisco
will host activities to inspire, interact and engage with their customers.
As part the 170anniversary activities Vlisco will be holding another eventful activity in Togo
today, among the special guest are Ghana’s Wiyaala. The songstress and ‘’ lioness
of Africa ‘’ has in the past months toured Europe and gave a stunning
peformance at the Vodafone Legends Nights with The
“Umqombothi” Princess Of Africa Yvonne Chaka Chaka.
Vlisco’s story began in 1846, when founder
Pieter Fentener van Vlissingen started the company in the Netherlands. Certainly, Vlisco’s founder would be very pleased to see that its crafted
textiles, known as Wax Hollandais, are so cherished and beloved in West and
Central Africa still today.
In
celebration of this anniversary, Vlisco pays tribute to all African women who
have always cherished and adored its fabrics. Vlisco honors their passion for
authentic Wax Hollandais and feels privileged to be a part of their rich
culture. They are also grateful for the women’s creativity of turning Vlisco
fabrics in elegant and stylish fashion.
The Afro-pop
singer will headline the Djimba World Music Festival. The concert
will be held at Wa Community Centre, and will also feature many surprise acts. Wiyaala told
Refinery29, in an interview on 2nd December 2016, “When I do a song
like "Rock My Body", I want people to know that I, as an African
woman, can be the one choosing which man will rock my body… in the video, it is
me you see going shopping for a man at Aishaman market!”
‘’Through
her music, she seeks to promote choice for young women and fight back against
practices like child marriage and FGM, using her lyrics to raise awareness of
such issues. Because of this commitment, she was recently invited to perform in
the UK as part of the “Voices of the Revolution” collective, which saw an
organisation called In Place of War gather together an inspirational lineup of
female musicians from around the world to share ideas and perform throughout
the summer.’’ - Refinery29
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