The Reality of Being a Musician in Northern Ghana – Don Sigli & Maccasio Lament



We do what the fans want, if we manage to produce a nationwide hit song, which our fans don't really jam to, we are going to flop in our home region, and at the same time spending money trying to promote it in the southern region.


And in the end, you ask yourself, how many shows in the southern region will I be invited to? Even when we manage to lobby to get shows in the south, you still have to take care of your TNT.


When we organize shows in the southern region, it is our very own people in Agbogbloshie who will come and fill our shows, and sometimes fans from the Northern region will journey to Accra to attend the show.

That's why we keep doing what the fans want because they are our loyal consumers. We aspire for big audience but we need to conquer our home region first. 

Listen to our podcast via https://audiomack.com/sanatuzambang/song/northern-innovation-lab-1-year-anniversary


"There are some people when you come across their criticisms, you can just feel like its pure hate and not criticisms. Because the way they will say it and how they say it is just nothing but personal hate towards you the artist." — Don Sigli

"The whole of Ghana, no artist works harder than Northern musicians. They have people who manage their travel expenses, they have contacts in and outside the country whom they can rely on for shows and events, endorsement deals, and company's support and sponsor their shows. In Tamale, we don't have sponsors, everything is coming from us." — Maccasio


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